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Monday, May 18, 2020 | History

3 edition of Developing a brand performance measure for financial services brands found in the catalog.

Developing a brand performance measure for financial services brands

L. De Chernatony

Developing a brand performance measure for financial services brands

by L. De Chernatony

  • 298 Want to read
  • 14 Currently reading

Published by Birmingham Business School in Birmingham .
Written in English

    Subjects:
  • Brand choice.,
  • Consumer satisfaction -- Evaluation.,
  • Financial services industry.

  • Edition Notes

    Other titlesDevelopment a brand performance measure for financial services brands.
    StatementLeslie de Chernatony, Fiona J. Harris, George Christodoulides.
    SeriesWorking paper series -- 14 ; -- 2002
    ContributionsHarris, Fiona J. 1967-, Christodoulides, George., Birmingham Business School.
    The Physical Object
    Pagination34 leaves ;
    Number of Pages34
    ID Numbers
    Open LibraryOL16306301M
    ISBN 100704423901

    service brand identity: definition, measurement, dimensionality and influence on brand performance darren andrew coleman. The performance of global brands in the financial crisis: A test of two brand value measures Johny K. Johansson a, Claudiu V. Dimofte b,⁎, Sanal K. Mazvancheryl c a McDonough School of Business, Georgetown University, Washington DC , United States b San Diego State University, San Diego CA , United States c Kogod School of Business, American University, Washington .

    For instance you won’t find any KPIs around old-school metrics like circulation, impressions or brand awareness on this list. The following is a list of 16 helpful marketing KPIs you need to be measuring. Brand health tracking can measure how your brand is performing on awareness and usage, brand positioning and brand performance. It will show what aspects of the brand funnel need bolstering, whether the brand position is correctly aligned with brand objectives, and where strengths and weaknesses lie in order to improve brand investment.

    performance of brands differs significantly. To address cultural issues, we compare the measured brand performance of Coke and Pepsi in the U.S. and China. Study 2 uses the measures and scales developed in Study 1 to deduce an underlying structure of brand metrics. We group brand performance measures into distinct factors or. Highlights We assess the performance of global brands in the Fall stock market downturn. A financially based brand value measure (Interbrand) finds these brands not beating the market. A consumer-based brand equity measure (Equitrend) finds significant positive effects on stocks. These effects include higher returns, lower volatility, and lower firm betas. A brand's allegiance among Cited by:


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Developing a brand performance measure for financial services brands by L. De Chernatony Download PDF EPUB FB2

With no universal approach for measuring brand performance, we show how a consumer-based brand measure was developed for corporate financial services brands. Churchill's paradigm was adopted. A literature review and 20 depth interviews with experts suggested that brand loyalty, consumer satisfaction and reputation constitute the brand performance by: With no universal approach for measuring brand performance, we show how a consumer-based brand measure was developed for corporate financial services brands.

Churchill's paradigm was adopted. Developing a brand performance measure for financial services brands. The Service Industries Journal: Vol. 24, No. 2, pp. With no universal approach for measuring brand performance, we show how a consumer-based brand measure was developed for corporate financial services brands.

Churchill's paradigm was adopted. A literature review and 20 depth interviews with experts suggested that brand loyalty, consumer satisfaction and reputation constitute the brand performance measure. Developing a Brand Performance Measure for Financial Services Brands LESLIE de CHERNATONY, FIONA J.

HARRIS and GEORGE CHRISTODOULIDES With no universal approach for measuring brand performance, we show how a consumer-based brand measure was developed for corporate financial services brands.

Churchill’s paradigm was adopted. measure emotion.” Brand evaluation is vital to the success of the brand. It enables brand owners to see where the brand’s strengths and weaknesses lie and what forces are driving these, which in turn points to the nature and level of investment needed to fulfil the brand’s potential.

Measuring brand performance is an integral part of File Size: KB. declare that the brand profitability performance is an index of the financial share of a brand in relation with the retailing profits and is evaluated using the profit and the brand performance measurement and he also pointed out that the brand performance potential ability of a brand for development and increase of File Size: 76KB.

The stores are always busy. Apple’s brand is so effective that it creates a halo effect. According to the Wall Street Journal, “Apple draws so many shoppers that its stores single-handedly lift sales by 10% at the malls in which they operate.”.

Apple’s ability to attract customers is a measure of its brand performance. and financial performance of a company. Verbeteeten and Vijn () found association between some brand-equity measures and business-unit financial performance.

Being brand-guided is very important for businesses across almost every industry sector. The empirical results obtained by surveying 1, Korean managers. Measuring and interpreting.

brand performance Module 4 Brand value chain It is a structured approach to assessing the. sources and outcomes of brand equity and the manner in which marketing activities create brand value.

The brand value chain thus provides. insights to support brand managers, chief. A Guide to Measuring Brand Health. The role of a brand in developing a loyal and profitable customer base and providing a strong differentiation from competitors, has never been more important.

Being able to effectively measure brand health, therefore, is crucial for brand strategy su. Effect of Brand Equity on Firms Financial Performance in Consumer Goods Industries Article (PDF Available) September with 1, Reads How we measure 'reads'Author: Gökhan Aydin. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty.

Journal of Marketing, 65 (2), p. Chernatony, L., Harris, F. J., Christodoulides, G. Developing a Brand Performance Measure for Financial Services Brands. The Services Industries Journal, 24 (2), pCited by: 3. Originality/value – Brand metrics is a new concept and plays a major role in measuring the performance of brand in the market and applications of brand scorecard helps the process of determining the brand yield.

Keywords Brands, Performance measurement (quality), Risk management, Brand management, Emergent strategy Paper type Conceptual paper. Yet such heterogeneous behavior aggregates to brand performance measures (BPMs) that follow much the same “lawlike” pattern from brand to brand.

Key examples are that any loyalty-related measure is usually much alike for different brands, that a brand typically has many light buyers, and that few of its customers are % loyal over a Cited by: Deficiencies in traditional (financial) performance measurement have led to frameworks and techniques being developed in recent years.

Some of these are listed below. The best known performance measurement tool is the Balanced Scorecard, which is based on four distinct perspectives (financial, customer, internal process, and learning and growth File Size: KB.

Understanding brand performance measures: using Dirichlet benchmarks Andrew S.C. Ehrenberga, Mark D. Unclesb,*, Gerald J. Goodhardta aLondon South Bank University, London, UK bSchool of Marketing, University of New South Wales, 3rd Floor, John Goodsell Building, Sydney NSWAustralia Received 1 January ; received in revised form 1 August ; accepted 1 November Developing a financial measure of brand equity is crucial for effective brand management.

Quantifying the dollar value of a brand would allow firms to report brand asset values in financial statements, and assign an objective value to a brand during sale or Size: 60KB. (a) analysis using fi nancial key performance indicators, and (b) where appropriate, analysis using other key performance indicators, including information relating to environmental matters and employee matters.* “Key performance indicators” means factors by reference to which the development, performance or position of the business of the.

In recent years, corporate brands in financial services same sort of diagnostic, analytic and measurement tools around brand performance that already exist for the man- • Put in place the metrics to measure market and financial performance of your brand(s).

NEW BRAND LAUNCH. Brand Finance Ltd. is a UK based consulting organization which undertakes brand valuation by means of identifying the position of the brand in the competitive marketplace, the total business earnings from the brand, the added value of total earnings attributed specifically to the brand and beta risk factor associated with the earnings.Still, given all that, this approach provides the best practical way for measuring the value of a brand.

For brands in various categories there is a need to understand and measure the pure value offered by the brand name. The approach described in this discussion can be very helpful in achieving that goal.According to Kaplon and Norton (), financial measures of performance alone cannot guide an organization to market dominance.

Non-Financial performance indicators also have to be measured and improved. According to Prieto Isabel (), business performance includes financial performance (using perceptual measures) and nonfinancial Size: KB.